Head of Digital Marketing

An exciting Head of Digital Marketing job is now is now available in a leading fintech company.

About the Head of Digital Marketing Role:
The Head of Digital Marketing will be responsible for all digital marketing (performance marketing) and SEO related activities, create the directions and plan, manage two teams and be the main contact for the department

Key Responsibilities:

• Plan, forecast and execute digital performance marketing activities to achieve growth target (acquisitions)
• Create strategic approach for performance marketing from all aspect of goals creations, channel distributions, budget proportions, and cost management to achieve KPI of growth and marketing cost
• Plan and execute all growth marketing channel including paid ads marketing, organic (ASO and SEO), reengagements (via omnichannel - email, sms, push notifications, whatsapp, etc.)
• Ensure acquisitions of potential users with considering of quality of traffic, efficiency of cost and ensuring the capability to scale anytime needed
• Master all relevant metrics to campaign and ensure campaigns has been always relevant to the product and market
• Monitor, analyse and optimise every aspect of campaigns performance
• Ensure campaign has been meet the growth and profitability KPI
• Collaborate with all relevant stakeholders (creatives, tech, product, branding, business, etc) to ensure all activities has been effectively working along well to achieve ultimate goal of growth

To succeed in this Head of Digital Marketing role, you must be data driven, able to create trackers for acquisition and lead a medium sized team.

• Minimum of seven years’ experience in marketing/social media/digital marketing
• Knowledge of Google Analytics, Google Ads and Facebook Ads
• Strong planning skills and able to manage details
• Critical-thinking skills
• Ability to manage marketing budget

This fintech company has a big presence in the market.

If you are a driven marketer who wants to take your career to the next level with an automotive company, this Head of Digital Marketing role is the right opportunity for you.

Apply today or contact me to discuss this new opportunity.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.