Head of Digital Marketing
Consultant Ashish Nawani
Date posted 08 November 2022jakarta marketing/online-crm-database-marketing 2022-11-08 2023-01-07 retail Jakarta ID Robert Walters https://www.robertwalters.co.id https://www.robertwalters.co.id/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
An exciting job as Head of Digital Marketing is now available in a multinational F&B company.
About this Head of Digital Marketing Role:
The Head of Digital Marketing plans, strategises and leads the overall digital ecosystem, CRM and digital campaigns including performance marketing.
- Define plans and strategies to grow both in-house delivery and third-party aggregators, working closely with marketing through innovative campaigns to engage, inform and motivate, as a result drive sales and grow the brand
- Planning and delivering CRM strategies across the organisation to retain existing customers and increase brand loyalty
- Establish the CRM and business rules that will work seamlessly across the business and capture crucial information along the sales funnel
- Ensure the guest database is segmented according to business needs, e.g. customer life cycle, daypart, product, etc. for targeted marketing activities
- Establish key metrics to drive app installs and growth
- Understand CRM strategy globally and adapting to the local context , including managing various stakeholders end-to-end, including internal teams, app developers, agencies, and regional counterparts
- Research new technologies and keep the company at the forefront of digital marketing
- Develop a performance multi-channel media strategy to achieve revenue and brand goals including optimising performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social)
- Maintain a data-first approach through continual experimentation and optimisation to meet and exceed strong company goals (a/b testing, etc.)
- Manage implementation, tracking and measurement of campaigns, on time and within budget
- Complete competitor bench marking for promotional activity and report regularly to key stakeholders
To succeed in this Head of Digital Marketing role, you must be comfortable in creating digital marketing plans from scratch, build the CRM and digital ecosystem and drive traffic.
- Past experience working in digital/CRM with team management experience
- Good experience on media strategy, performance analytics and campaign optimisation
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Advanced communication and interpersonal skills
- Comfortable with numbers, budget and planning, metrics and spreadsheets
- Good command of English, Bahasa is a plus
- Skilled in budgeting and planning
This multinational F&B company has international presence and is a fast growing one in its category
If you are a driven marketer who wants to take your career to the next level with a multinational F&B company, this Head of Digital Marketing role is the right opportunity for you.
Apply today or contact me to discuss this new opportunity.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
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