GM Marketing, Digital & Branding

An exciting GM Marketing, Digital & Branding job has become available at a local chemical company.

About the GM Marketing, Digital & Branding Role:
Reporting to the medical director, you will be responsible for creating and implementing a strategic plan for the company.

Key Responsibilities:

• Build brand awareness through online marketing
• Analyse brand positioning and consumer insights to launch new brands
• Shape and communicate the company's vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead the creative development to motivate the target audience to 'take action'
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitor activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Report performance of all marketing campaigns to senior management
• Strong analytical skills to understand and enhance the customer experience throughout the marketing funnel

To succeed in this GM Marketing, Digital & Branding, you must have at least 10 years of experience in digital marketing.

Key Requirements:

• Educational degree in marketing or minimum of 8 - 12 years of work experience in this field (preferable from industrial FMCG)
• Experience training subordinates
• Highly motivated
• Extensive marketing research knowledge
• Should be able to carry out statistical analysis easily
• Experience in optimising user funnels
• Knowledge of all digital marketing tools
• Should have experience setting up ad campaigns in social media and online marketing

This dynamic company will offer you a wide range of opportunities. They have the people and ethos to act with speed, innovation, enterprise and creativity.

If you are driven, determined and want to take the next step in your career, this is the role for you. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are significant. Great opportunities await the right person in this exciting GM Marketing, Digital & Branding job.

Apply now to learn more.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.