Head of Consumer Activation
Consultant Marsela Sari
Date posted 11 April 20192019-04-11 2019-06-10 fmcg Jakarta ID IDR 40000000 50000000 50000000 MONTH Robert Walters https://www.robertwalters.co.id
A challenging and exciting Head of Consumer Activation has just become available in one of the leading FMCG company in Indonesia.
About the Head of Consumer Activation role:
Reporting to the Communications Director, you will develop and ensure effective and efficient implementation of the consumer activation strategy. This will assist in the achievement of the sales & share of market objectives, through the most effective and efficient utilisation of resources.
- Develop long-term consumer activation strategy to align to the global activation strategy
- Develop annual consumer activation plan with thorough cost-benefit analysis and commercial viability assessment- Maximum consumer reach / Maximum conversion to sales
- On-time and In-full deployment of consumer activities, achieving all KPIs set for each activity. Activities include but are not limited to events, sampling, workshops, surveys, and all other possible ways to directly engage and excite consumers
- Develop activation platforms that will best cater to the overall activation and category strategy.
- On-going management of all consumer activation. Track performance, collect learning's, and seek for continuous improvement
- Management of activation agency on outcome delivery, performance and morale
- Develop meaningful and effective working relationship with Brand, Key Account teams and activation in order to influence and to deliver planned activation strategy
- Min. Bachelor's Degree from a reputable university
- Min. 10 years of experience in trade marketing, business development or strategy role in a FMCG company
- Strategic thinking, Analytic skills and problem solving skills
- Strong and proven leadership in managing a big team
- Communication, presentation and influencing skills
- Field operations and trade knowledge and understanding
- Experience in managing agency
This global top leading consumer goods organisation needs no introduction and is recognised as the leader within the industry. The culture is demanding but if you are confident and have a can-do attitude, the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.
If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting job.
Apply today or call me to discuss this new opportunity.