CRM (e-Commerce) Manager

An exciting CRM (e-Commerce) Manager job opportunity has become available at one of the fastest growing multinational FMCG companies.

About the CRM (e-Commerce) Manager Role:
In this business critical role, the candidate will interface with sales, marketing, training and other internal and external customers to ensure that business objectives are met and aligned with the company's goals.

Key Responsibilities:

• Work with the local marketing team to set up and roll out CRM programmes and communication platforms in the region
• Develop deep knowledge of consumer insights as well as general retail consumer behaviour and insights
• Translate data, customer insights, and customer segmentation into actionable, results-oriented audience marketing programmes
• Develop promotions, workshops and events relevant to each core customer. Work with marketing, merchandising, training, operations and relevant stakeholders to secure approval and agreement on audience promotions
• Actively explore other CRM opportunities focusing on recruitment of new potential customers and initiating activities and events with interesting execution to pamper and indulge customers
• Develop engagement strategies for prioritised customers, including, but not limited to, outbound marketing, in-store experiences, and follow up on communications that encourage sustained audience engagement at counters
• Identify models that predict future customer behaviour, such as cross-sell/up-sell scenarios, cross-axis purchases, most relevant messaging/demos/in-store experiences, etc.
• Manage CRM expenses within allocated budget, ensuring budget is spent most efficiently and effectively

To succeed in this CRM (e-Commerce) Manager role, you will need to be a customer-centric marketer who is dedicated to meeting the expectations and requirements of internal and external customers.

Key Requirements:

• Marketing/communications/business degree
• At least three to five years’ experience in a direct marketing environment, preferably with experience in both acquisition, retention marketing and cross selling
• Experience in building and maintaining CRM platforms, websites, online selling and online marketing
• Strong communication skills. Enjoys speaking to the counters to understand the challenges that they are facing while ensuring that the campaigns are well developed and managed. This person should take great pleasure and pride in talking to our customers, and also work closely with all departments of the team to develop great projects
• Experience in customer relationship marketing, one to one and trigger marketing programme development and management, database marketing to ensure to establish audience focused marketing strategies and programmes
• Proven track record for driving exceptional results and marketing ROI
• Deep familiarity with customer data and consumer insights. High degree of comfort with data analysis

This organisation has a supporting management team and collaborative work culture. You will be offered a competitive remuneration and flexible work practices.

If you are determined, and are looking for your next challenge, this CRM (e-Commerce) Manager is the right role for you.

Apply today or contact me to discuss this new opportunity.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.