Head of Marketing (Automotive)

A dynamic leadership opportunity in automotive marketing

An international automotive brand is seeking an experienced and creative Head of Marketing (Automotive) to drive brand strategy, communication, and campaign execution across Indonesia. This role plays a critical part in building brand desirability and customer engagement in one of the most competitive markets in Asia.

About the Head of Marketing (Automotive) Role:

Reporting directly to the Country Managing Director, you will lead the marketing communications, brand management, and customer engagement strategy to strengthen the company’s positioning and drive sales through effective 360° marketing campaigns.

Key Responsibilities:

• Develop and execute integrated marketing and brand strategies aligned with business objectives

• Manage ATL and BTL campaigns to enhance brand awareness and product desirability

• Oversee digital marketing, social media, and PR initiatives to engage new audiences

• Collaborate closely with product, sales, and regional marketing teams for campaign alignment

• Manage marketing budgets, agencies, and partnerships effectively

What we’re looking for:

A passionate and visionary marketing leader with experience in the automotive sector, capable of building strong brand equity and leading a diverse team to deliver creative and measurable results.

Key Requirements:

• At least 10 years’ experience in marketing management, with strong exposure to brand and communications strategy

• Proven record in leading campaigns that drive both brand value and sales results

• Excellent understanding of the Indonesian consumer landscape

• Strong digital marketing and media planning capabilities

• Fluent in English and Bahasa Indonesia

About the Organisation:

A well-established global brand with a commitment to innovation, customer satisfaction, and market growth. The organisation provides an exciting platform for leaders who are eager to make a tangible impact on a fast-evolving automotive market.

If you are interested, apply today — or refer someone you know who could be the perfect fit for this exciting leadership role.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.