Public Relations and Communications Lead (Banking)

Public Relations and Communications Lead (Banking) Salary: Competitive and based on experience Location: Jakarta Keywords: collaborative, dependable, inclusive, supportive leadership, enthusiastic, knowledgeable, growth leadership

A leading digital bank in Jakarta is seeking a Public Relations and Communications Lead to join their vibrant, technology-driven team. This is an exceptional opportunity for you to take the reins of a crucial department, directly influencing the organisation’s reputation and communications strategy at a pivotal time. You will be part of a youthful, energetic environment where your expertise in PR, banking, or fintech will be highly valued and your contributions will have a visible impact on both internal and external stakeholders. The role offers a clear path to permanent employment and performance-based bonuses, making it ideal for someone who is looking for long-term growth and stability. If you are passionate about shaping narratives, building relationships, and driving positive change within a supportive culture, this position promises both challenge and reward.

• Join a forward-thinking digital bank with a strong commitment to technological advancement and inclusive workplace values, offering you the chance to work alongside knowledgeable professionals in a collaborative setting.
• Take ownership of the public relations and communications function, reporting directly to the CEO, where your strategic input will be instrumental in enhancing brand reputation and stakeholder engagement.
• Benefit from performance-based incentives that recognise your dedication and achievements within the organisation.

What you'll do:

As Public Relations and Communications Lead, you will play an integral role in shaping how the organisation is perceived by both internal teams and external audiences. Your day-to-day responsibilities will involve crafting compelling narratives that highlight the company’s strengths in digital banking innovation while maintaining open lines of communication with media representatives, business partners, and regulatory bodies. You will collaborate extensively with marketing colleagues to ensure alignment on messaging for new products like digital lending solutions. Success in this role requires you to balance strategic thinking with hands-on execution—whether you’re managing crisis communications or orchestrating large-scale events. Your ability to foster trust among stakeholders will be essential as you guide the department through periods of growth and transformation.

• Develop comprehensive public relations strategies that align with organisational goals while fostering positive relationships with media outlets, business partners, and key stakeholders.
• Manage all aspects of external communications including press releases, media briefings, crisis management responses, and partnership announcements to ensure consistent messaging across channels.
• Collaborate closely with internal teams such as marketing and product development to create unified campaigns that support new product launches and business initiatives.
• Oversee the planning and execution of high-profile events and sponsorships that enhance brand visibility within the fintech sector and broader community.
• Monitor industry trends and competitor activities to proactively identify opportunities for thought leadership positioning and reputation enhancement.
• Provide expert guidance on communication best practices to senior management while nurturing a culture of transparency and trust throughout the organisation.
• Lead one direct report internally while coordinating with two external agency partners to deliver impactful PR campaigns on time and within budget.
• Evaluate campaign effectiveness through data-driven analysis, preparing detailed reports for executive leadership to inform future strategy decisions.
• Act as the primary spokesperson during critical incidents or major announcements, ensuring sensitive information is handled with care and empathy.
• Support ongoing training initiatives for staff members to improve communication skills across departments.

What you bring:

To excel as Public Relations and Communications Lead, your background should reflect substantial experience navigating complex communications challenges within fast-evolving sectors such as banking or fintech. Your interpersonal skills will help you connect meaningfully with colleagues from diverse backgrounds—including younger tech talent—and external partners who rely on your expertise for guidance. You’ll bring an empathetic approach when managing sensitive issues or responding to crises; your ability to remain calm under pressure will set you apart. Familiarity with digital banking products is advantageous but not mandatory; what matters most is your willingness to learn quickly while sharing knowledge generously across teams. Your collaborative spirit will contribute positively to an environment built on mutual respect where everyone’s voice is heard.

• Minimum seven years’ proven experience in public relations or communications roles within banking, fintech, or related industries where you have demonstrated your ability to manage complex projects under tight deadlines.
• Exceptional written and verbal communication skills in Bahasa Indonesia and English that enable you to craft clear messages tailored for diverse audiences.
• Strong interpersonal abilities that allow you to build lasting relationships with journalists, influencers, business partners, regulators, and internal teams alike.
• Demonstrated success in developing integrated PR strategies that drive brand awareness while supporting business objectives across multiple platforms.
• Experience handling crisis situations with sensitivity and tact—ensuring accurate information dissemination without compromising organisational integrity.
• Proficiency in leveraging digital tools for media monitoring, analytics reporting, social listening, and campaign optimisation.
• Ability to mentor junior staff members while collaborating effectively with external agencies on multi-channel initiatives.
• Solid understanding of current trends in financial technology as well as regulatory requirements affecting communications within the sector.
• Track record of delivering measurable results through creative event planning or sponsorship activation that enhances corporate reputation.
• Commitment to continuous learning—staying updated on best practices in PR through professional development opportunities.

What sets this company apart:

This organisation stands out for its commitment to technological advancement within Indonesia’s rapidly growing digital banking landscape. With a workforce composed largely of talented young professionals from tech backgrounds, you’ll find yourself immersed in an atmosphere that encourages knowledge sharing, creativity, and personal growth. Performance-based bonuses further reward your hard work. While private health insurance is not included at present, statutory benefits are provided along with access to regular training sessions designed to help employees stay ahead of industry trends. The supportive leadership team prioritises open communication between departments so everyone feels connected regardless of their role or tenure. Career paths are clearly defined: those who demonstrate commitment may transition into permanent positions over time—a testament to the company’s investment in long-term employee success.

What's next:

If you are ready to make a meaningful impact at one of Jakarta’s most respected digital banks—where your ideas matter—this is your chance!

Apply today by clicking on the link below; we look forward to discovering how your unique talents can help shape our future together.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.